+   The Winn Clinic: Layers of mental construct

Client: The Winn Clinic
Work: Brand identity (concept)
Agency: Universal Favourite


The Winn Clinic, an initiative of the Australian Psychoanalytical Association, is a mental health consultation and referral service with clinics in Sydney and Melbourne, Australia.

This identity concept visualises The Winn Clinic’s service outcome — the offer of clarity into the best treatment plan for a patient by beginning the process of uncovering layers of their mental construct.


The graphic device takes cues from the strategies executed in therapy (projection, interpretation, parapraxes and memory) to explore the unconscious mind.