+   The Winn Clinic: Layers of mental construct

Client: The Winn Clinic
Work: Brand identity (concept)
Agency: Universal Favourite

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The Winn Clinic, an initiative of the Australian Psychoanalytical Association, is a mental health consultation and referral service with clinics in Sydney and Melbourne, Australia.

This identity concept visualises The Winn Clinic’s service outcome — the offer of clarity into the best treatment plan for a patient by beginning the process of uncovering layers of their mental construct.

 
 
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The graphic device takes cues from the strategies executed in therapy (projection, interpretation, parapraxes and memory) to explore the unconscious mind.

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