+   The Darwin Challenge: Behavioural change for a better world

Client: Chris Darwin
Work: User interface (iOS app), Art direction, Website (Squarespace)
Agency: Universal Favourite
Illustration: Janine Rewell

Accolades

  1. Good Design Award® 2018 Gold in Digital Design/Apps & Software
  2. Good Design Award® 2018 in Social Impact
  3. AGDA Awards 2017 Distinction & Judge's Choice in 'Digital'
  4. AGDA Awards 2017 Distinction in 'Design for Good'
  5. Best Awards 2017 Silver in 'Interaction (Applications)'
  6. W3 Awards 2017 Silver in 'Mobile Sites/Apps'

 
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With one, clear message — eat less meat for your own good, for others and for the planet — the app challenges and encourages people to have meatless days, by rewarding effort and creating (friendly) competition.

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Personal gratification can be found in earning 'badges' that transform a barren landscape into one that flourishes as the user logs more meatless days. Users can track the impact they leave on themselves, others and our planet with 10 measured metrics. 

 
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This meat reduction challenge is a pilot to a broader habit-forming movement for the good of ourselves, others and the planet.

 
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