+ Brunswick East Dental: Keeping new and old patients smiling
Client: Brunswick East Dental
Work: Service design, Customer journey mapping
Agency: Universal Favourite
To go with the revamp of their identity, Brunswick East Dental also asked us to look at their customer experience to identify and improve pain points in that journey.
Along with auditing the current flow and brainstorming new opportunities with our strategist, I delivered a visual language system for the customer journey map that communicated the patient pathways, the thoughts and feelings of patients, type of interaction with the practice, measures and types of opportunities.