Allianz Green Specs, 2023
Accessibility
The jargon-filled document was never built for homeowners—but they’re vital stakeholders in this ecosystem and policyholders of Allianz’s home insurance products.
We turned it into a digestible reference homeowners can actually use and lead gen tool balancing creative, UX and accessibility requirements connecting every stakeholder in the chain.
Visit Green Specs
Besides UX/UI design, my role was advisory. I worked between our internal creative team and Allianz’s UX and accessibility teams to bridge the gap between form and function.
The initial creative execution was visualised true to concept – ‘blue’ prints turning green with 3D to 2D zoom changes. It sounds right conceptually but missed the visual fatigue such an interface would present, meaning it wouldn’t meet WCAG benchmarks nor Allianz’s accessibility requirements.
Accessibility was non-negotiable here, so the job became delivering an ambitious creative idea without compromising it. I facilitated the conversations between creative, UX and accessibility stakeholders needed to land an execution that held up on both sides.
The initial creative execution was visualised true to concept – ‘blue’ prints turning green with 3D to 2D zoom changes. It sounds right conceptually but missed the visual fatigue such an interface would present, meaning it wouldn’t meet WCAG benchmarks nor Allianz’s accessibility requirements.
Accessibility was non-negotiable here, so the job became delivering an ambitious creative idea without compromising it. I facilitated the conversations between creative, UX and accessibility stakeholders needed to land an execution that held up on both sides.